Oracle Netsuite

NetSuite is the leading integrated cloud business software suite, including business accounting, ERP, CRM and ecommerce software.

Design System

Design System

Oracle

Oracle

2022 - Present

2022 - Present

Context

I joined Oracle NetSuite as a Senior Product Designer, leading the evolution of a mature and widely adopted internal Design System. With over 100 designers and 180 developers distributed across 35+ product teams, the challenge was not building from scratch, but scaling efficiently and sustainably. My role focused on driving improvements in accessibility, documentation, delivery quality, and Figma toolkit structure, while also ensuring alignment with Oracle’s central Redwood Design System. I created cross-team processes, trained teams globally, and acted as the go-to person for both Figma library guidance and accessibility strategy, helping to push the system’s maturity to the next level.

Design System Evolution

I led the continuous improvement of the design system, aligning long-term strategy with daily operations and driving cross-functional alignment.

  • Component audit: Audited component usage and rebuilt the Figma Toolkit from scratch

  • Versioning model: Defined and implemented a versioning model to track component evolution

  • Prioritization sessions: Facilitated sessions across teams to address system pain points and external requests

  • Design–engineering collaboration: Collaborated with engineering on scalable design specs for new and existing components

  • Stakeholder alignment: Communicated system vision and initiatives to gain internal buy-in

Advanced Figma Toolkit & Design Tokens

I restructured the Figma libraries using advanced features to support density scaling, prototyping flexibility, and improved adoption across platforms.

  • Density modes: Introduced Medium and Large Density using spacing and visual variables

  • Prototype variables: Connected components to variables to simulate themes, states, and interactions

  • Token architecture: Simplified token structure to improve design–dev handoff

  • File structure: Enhanced organization and asset access to support design autonomy and consistency

DesignOps & Cross-team Processes

I built foundational workflows that aligned contributors, improved release flow, and enabled secure design–dev coordination.

  • Cross-team syncs: Created workflows between content, engineering, and design for release coordination

  • Spec review process: Launched formal PO review for validating specs before development

  • System sessions: Facilitated recurring meetings for usage review, live training, and feedback

  • Token sync: Implemented manual token sync process due to security restrictions

  • Engineering alignment: Ensured token parity between Figma and production code with dev collaboration

Accessibility by Design

I embedded accessibility into the core of the design system through documentation, training, and cross-functional processes.

  • WCAG compliance: Reviewed all components against accessibility standards

  • Reusable process: Created documentation and review workflow for templates and user flows

  • Team training: Delivered accessibility training to app teams across the org

  • User goals: Defined goals for keyboard-only and screen reader navigation

  • VPAT leadership: Led design contribution to official accessibility documentation

Documentation & Onboarding

I centralized and scaled documentation and onboarding to support consistent system adoption across the organization.

  • Unified documentation: Combined guidelines, demos, and Figma links into a single internal platform

  • Update workflow: Created a release-driven process to maintain up-to-date documentation

  • Onboarding kits: Designed guides, tutorials, and webinars for new team members

  • Live sessions: Hosted interactive sessions after major system updates

Education & Internal Advocacy

I drove engagement and alignment across disciplines through proactive communication, training, and live support.

  • Communication strategy: Shared updates via Slack, newsletters, and org-wide presentations

  • Cross-disciplinary presentations: Delivered updates to designers, PMs, and engineers

  • Office Hours: Participated in regular open sessions to support teams and gather feedback

  • System support: Acted as the go-to person for Figma library and accessibility questions

QA & Design–Dev Collaboration

I ensured design fidelity and consistency by embedding QA into the delivery process and collaborating closely with dev teams.

  • Visual QA: Conducted quality checks after every engineering handoff

  • Feedback loop: Provided structured feedback and collaborated with developers on fixes

  • Design fidelity: Ensured implementation matched the Figma source of truth

I’m Alex Gascón, a product designer with 12 years of experience building and evolving design systems that scale design, streamline collaboration, and deliver consistent user experiences.

Let's Work Together!

Alex Gascón

© Copyright 2025

I’m Alex Gascón, a product designer with 12 years of experience building and evolving design systems that scale design, streamline collaboration, and deliver consistent user experiences.

Let's Work Together!

Alex Gascón

© Copyright 2025

I’m Alex Gascón, a product designer with 12 years of experience building and evolving design systems that scale design, streamline collaboration, and deliver consistent user experiences.

Let's Work Together!

Alex Gascón

© Copyright 2025